Ownership
WaterWiseKids is owned and published by VTL Holding LLC. The same owner operates British Swim School businesses serving the Jersey Shore and Northwest Philadelphia. Enrollment with those schools may financially benefit VTL Holding LLC.
How we disclose the relationship
Pages that link prominently to an affiliated school include a nearby affiliation disclosure. Comparison and data pages repeat the disclosure when the relationship could affect how a reader interprets the content. An affiliated school is not described as independently endorsed by WaterWiseKids.
Advertising and sponsored placement
Swim schools and aquatics businesses may buy clearly labeled promotional placement. Payment buys visibility only. It does not change safety guidance, create a rating, or determine the default order of standard directory results. Sponsored modules are visually and textually identified.
Directory and data inclusion
Standard directory inclusion and factual correction requests are separate from advertising. Data completeness, source quality, and published methodology—not payment—govern inclusion in public datasets. Affiliated locations must pass the same rules as other providers and carry the ownership disclosure.
Reviews and endorsements
WaterWiseKids does not currently publish school star ratings or review counts. Private browser notes in the directory are not public reviews. If a future review program is introduced, it must publish its collection, verification, moderation, conflict, and incentive rules before ratings appear.
Questions
If a relationship or paid placement is not clear, please contact us so we can review and correct the page.
