Role
Michael Plotnikov is the publisher and responsible editorial owner of WaterWiseKids. He oversees the site's directory, data projects, commercial disclosures, and release standards.
Relevant business relationship
Michael also operates British Swim School businesses serving the Jersey Shore and Northwest Philadelphia through the same ownership group that publishes WaterWiseKids. That relationship can create a financial interest when WaterWiseKids discusses local swim lessons or British Swim School. It is disclosed on relevant pages and governed by the Ownership and Advertising Disclosure.
What this profile does not claim
This profile does not present Michael as a physician or independent medical reviewer. WaterWiseKids lists a professional credential only after it can be verified and connected to the content being reviewed. See the Medical Review Policy.
Contact
Questions about editorial standards, corrections, or conflicts can be submitted through the WaterWiseKids contact page.